Disclaimer from Robert

My people! 🙌 Robert Sterling (@RobertMSterling) here. Before we dive into this, my lawyer—a distinguished counsel by the name of Bartholomew J. ChatGPT III, Esq.—would like me to share this disclaimer:

This should go without saying, but everything on this site, from the goofy whale emoji on top all the way down, is presented for discussion purposes only. Nothing here is intended to provide advice, guidance, or recommendations related to tax, investment, financial, legal, or other matters. Furthermore, nothing contained herein constitutes an offer to sell any type of security or financial instrument, nor does it constitute a solicitation of funds of any sort. You are solely responsible for determining whether an investment is appropriate for you, given your investment objectives, financial circumstances, and risk appetite.


Chances are, if you’re reading this, you’re someone like me, who has found SMB Twitter to be one of the most powerful communities you’ve ever encountered. Members of this community:

Despite this amazing culture of support and positivity, however, I’ve long felt that we have something missing:

We have top-tier searchers and operators raising capital and closing deals on a daily basis. Many of these people would love to have investors in their deals who share in the positive spirit of SMB Twitter.

We have investors—sharks, whales, whalesharks, or whatever your aquatic animal of choice is—looking to deploy capital in SMB transitions. Many of these people would love to support entrepreneurs who share in the positive spirit of SMB Twitter.

What we do not have, outside of informal back-channels in Twitter DMs, is a way to systematically connect these two groups.